liam hayward
seo specialist

I'm Liam Hayward, I work across SEO + AI search.
I find and fix, build and break, solve and share.

I have 7+ years of hands-on experience across in-house and agency digital marketing roles in the UK, Singapore, and Australia, specialising in search and technical SEO since 2022.

what i do about experience projects tools blog

what i work on

Fixing what's broken, finding what's being missed, and building measurable performance that holds up over time.

things i've made

Exploring, experimenting, and explaining.

free seo tools

A little lab of free, browser-based SEO tools. Have a poke around.

explore the lab →
text saying 'the seo handbook' over the head of a cartoon goose

the seo handbook

A free, independent reference to how search works: technical SEO, content, crawling and indexing, and where AI is changing things.

visit seohandbook.co.uk

brands i've worked with

Experience across direct and agency-led projects.

read my
latest blogs

a glitched screenshot of Hansel from Zoolander looking at a computer, saying "the files are IN the computer... it's so simple"

technical seo puzzles and treasure hunts

You can't always get what you want, but if you try sometimes, you just might find, you get the solution to a technical SEO puzzle, ah yeah.

a glitched close-up of a tray of wooden letterpress type blocks, each letter a different width

illicit mammoth: explaining things simply

A trick for explaining pixel width to normal people, plus a little wombat if that's what you're in to.

A glitched still from The Truman Show: Truman at the edge of the set, with a staircase leading up and out.

out of office: where i've been and what i've got up to

Sorry you missed me: A reflection on priorities, productivity, and perspective.

view all blogs →